Sylvia Lafair, Ph.D., is the founder of Creative Energy Options (CEOinc), a global business consulting firm and the world’s leading authority in Pattern Breakthrough Leadership Development, a Top Global Leadership Guru, and a best-selling author.

WILMINGTON, NC, September 12, 2022 /24-7PressRelease/ — The role of women in the workplace has been transformed, reformed and redefined, turning 180 degrees from the stereotypical gender mix of the 1950’s. Today, women have achieved real power, both personal and professional.

The percentage of female business owners and entrepreneurs has skyrocketed in the last few decades. More and more boardrooms are now the domain of empowered women who have overcome, stepped up and stepped out. The playing field has been leveled at last.

However, there are still many obstacles to overcome. While we might believe those obstacles stem from outdated ideas about women, extinct holdover philosophies from the male dominated good ol’ boys networks of bygone eras, or just plain prejudice, in fact it is often in the mindset of women themselves in which many of these obstacles can make their appearance.

A lack of confidence or self-assuredness, buried deep in the subconscious, manifests a tiny voice so quiet it is barely heard, whispering, “Not ready.” “Not good enough.” “Not worthy.” “Imposter.”

While we cannot control the obstacles society lays before us, we can control that internal voice – indeed we must if we are to achieve real success. To do that, we need only to become “Gutsy”. And it is good to be gutsy.

That is the primary message of the second edition of Dr. Sylvia LaFair’s outstanding leadership book, Gutsy, How Women Leaders Make Change. The ebook version will be available at no charge at Amazon September 14 through September 17, 2022.

For some of us this is easy, to speak out, take risks, stand at the leading edge of change. For most of us, we need a nudge. This is a great book to get women started on the path to being GUTSY!

You’ll learn to Observe and Understand behaviors that have stood in the way of true collaboration, and Transform into the world of outstanding partnership. From exploring models of being GUTSY, to what it means to have a pink or blue blanket, this entertaining book will give you the puzzle pieces to build a GUTSY You!

The supercharged second edition of the book has received rave reviews from readers and reviewers:

“This book hits the spot for every woman leader, personally and professionally. I turn to it when I need to rethink, reclaim, and reinvent my priorities at work and at home. It helps me constantly claim my passion and move forward.” —Joanne LaMarca Mathisen, Former Executive Producer, NBC Today

“Life-changing book! It gave me the tools to be calmer and more assertive at the same time. Not an easy task. Instead of getting louder to get my point across, I now have a better understanding of how to ‘meet people where they are, not where I want them to be.’ My leadership scores are the highest ever.” —Kathi O’Neill; Managing Partner, Rice Cohen International

The second edition of Gutsy brings the powerful ideas found in the first edition into today’s networked environment. Social media has changed the landscape of the workplace. There have been amazing changes utilizing technology (especially social media) to bring inequities to the forefront of the conversation. Thus, many new books for girls have been added to include gender equity, diversity and climate change. Girls are being taught to get GUTSY at younger ages.

There are also many more organizations included in this second edition that are places for women to find community and ways to participate both locally and globally. Newer films have been added that have an emotional connection to the changing world in which we live.

There is a section that includes the fastest growing workforce demographic, women between the ages of 40-60, where peri-menopause and menopause is now discussed openly and how “the change” impacts women at work. For example, in corporate Japan there are “quiet rooms” where women can go to rest and reset.

Gutsy – How Women Leaders Make Change, 2nd Edition, is available at Amazon at https://www.amazon.com/Sylvia-Lafair/e/B0025L48WS?ref=sr_ntt_srch_lnk … 364&sr=8-1.

Bestselling author Sylvia Lafair, Ph.D., is the CEO of Creative Energy Options Inc. (CEOinc), a firm that challenges the status quo of workplace relationships. A pioneer in leadership education and executive coaching her work has been transformational for individuals, teams, and entire organizations.

She is the author of the bestselling book, Invisible Stress (It’s NOT What YOU Think!): Identify and Change the Patterns and Behaviors Controlling Your Life. This book is a survival guide to identifying invisible stress in one’s life. It helps readers:

• Discuss the fourth level, invisible stress, with information not available till now.
• Gain cutting-edge methods to tackle root causes of overwhelm and self-doubt.
• Acquire powerful yet simple ways to make stress work for you.
• Gather tips to build confidence and strengthen resilience during tough times.
• Learn how to adopt healthy daily behaviors to stay in the safe stress zone.
• Explore coping mechanisms to manage today’s accelerated rate of change.
• Master new leadership skills for less stress and a more harmonious life.

Over the past 30 years, she has searched for hidden emotional mechanisms at work in a typical office environment. The desire was to discover why people respond the way they do underneath traditional communication skills. This overlooked miscommunication is at the core of office politics, absenteeism, lawsuits, and poor productivity. This knowledge leads to meaningful changes for individuals and companies. The company’s Pattern Breakthrough process, not found in any other coaching or programs, enables them to prepare clients to transcend business frustrations to heightened productivity. The company continues to win awards for Pattern Breakthrough Coaching and Total Leadership Connections.

CEOptions offers several books, written by Sylvia, that address patterns for success, leadership, diversity, communication, collaboration, creativity, and many other topics. There is an online seminar series and advanced programs for stress proficiency, women leaders, and executives. Information on all the tools and solutions offered by CEOptions are on the website http://www.ceoptions.com.

Lafair is an innovative thought leader who has worked with McGraw-Hill, Avon, Google, Lockheed Martin, Merck, Microsoft, Novartis, and many other globally recognized companies. She has been featured in the Wall Street Journal, Time, Huffington Post and Fortune.

Sylvia Lafair, an engaging storyteller, is available for media interviews and can be reached using the information below or by email at [email protected]. All her books are available at retail book outlets worldwide. More information is available at the company’s website at https://ceoptions.com.

About Sylvia Lafair:

Sylvia Lafair, Ph.D., has been trailblazing new territories in her quest to find the best ways to work together effectively. Traveling throughout the world and learning from diverse cultures, she led groups to hike the Inca Trail into Machu Picchu, bungee jump in New Zealand, eat indiscernible stew in the Amazon, and sleep on reindeer skins at the Ice Hotel in Sweden. When she sits long enough, she writes, coaches, and leads seminars. Sylvia is the award-winning author of ‘Don’t Bring It To Work,’ ‘GUTSY: How Women Leaders Make Change’ and ‘UNIQUE: How Story Sparks Diversity, Inclusion, and Engagement.’

Sylvia was awarded as one of the top 25 Women in Business by the NEPA Business Journal and The National Association of Women Business Owners for her mentoring to help women move beyond pleasers to become truth-tellers. For the past ten years, she has been a top 30 global leadership guru, and is one of the top 200 global thought leaders for 2022.

Dr. Lafair offers a foundation of personal and professional exploration in every program, every book, every speech she gives. Her award-winning book, ‘Don’t Bring It to Work’ is one of the top 9 books for every boss to read. Sylvia retooled her skills as a noted psychologist to explore and chart how family patterns show up at work. She prepares leaders and teams to find the sweet spot of cooperation and productivity and make work a place of high learning with lessened stress.


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