The industrial inkjet and printing industry is experiencing exponential growth. The speed of industrial printing technology growth is overwhelming other print sectors. This is where growth meets growing pains. The following will explain why it’s happening.
Market Mergers and Acquisitions
Multiple mergers and acquisitions in the industrial inkjet sector have caused a ripple over the past year. It is within this shift in powers that requires resources and support to maintain viable growth. Established corporations see the potential in industrial inkjet printing, and they want to be involved in it. However, small entrepreneurial companies are more innovative. The entrepreneurial mindset is crucial for integration and for resolving commercial and technical issues for the end users.
Integration isn’t Quick and Easy
The problem with printing technology growth is that it’s a challenge to integrate for the end user. There is no fast and easy solution to integration right now. The idea that digital technology is a full replacement for analog technology, where the conservative culture has invested its time, money, and efforts, making them resistant to change, hinders the integration process.
The idea that digital technology makes your life easier plays a role in the growing pains of the industrial inkjet sector. It’s difficult to explain to the average consumer that digital isn’t always easy or fast especially in the inkjet market when you’re trying to sell inkjet equipment.
Collaboration is the Key
Due to the challenges for keeping up with industrial printing and inkjet technology and the technical demands it requires, collaboration is an essential component in effective and efficient integration. There are two approaches to consider for integrating digital inkjet technology.
1. The closed system where end users work with a single supplier who could probably offer and end-to-end solution.
2. The end user could work with several suppliers, but a single company that takes the responsibility for integration.
Bridging Skills and Knowledge Gaps
It’s a fact that there are skills and knowledge gaps in the industrial ink print market. As the market grows, the gap will likely widen. This is a result of the fast-evolving sector where the structure isn’t fully developed. Without a well-formed structure in this market, the channels by which consumers buy inkjet technology will be fewer. Consumers don’t always know what they want, but they know they want to invest in digital inkjet technology. They are also lacking help with where to go and who to turn to for support and products.
Inks are Essentials
Ink manufacturers are also challenged with the ever-growing need for new inks across industries. Ink manufacturers (such as Needham Ink) that offer specialty and custom inks are some of the most innovative in the world.
These companies are dynamic, but without the proper equipment to drive the ink a consumer wants, the process is more than a challenge. Better communications and collaborations would help in this arena as well.
Flexibility is compelling and the economic benefits are important for the speed at which technology and integration is adopted throughout the digital industrial inkjet market.
Sometimes certain technologies are held back, which slows the adoption process. More entrepreneurs need to be involved in speeding up that process. The end goal is to build trust and confidence between the industrial inks industry and the consumer.