Social Media Best Practices

One of LA’s highly experienced social media management agencies, Social Media Divaa gives us some helpful tips on what has caused the success of many of their clients social media campaigns.

Let’s see what they have to say…

Setting Measurable Goals for Each Social Media Network

Roxanne Jooste , founder of Social Media Divaaa says the first step is to always define the way you want to utilize social media to be a part of your journey as you grow your business.  Itʼs essential to establish objectives that are measurable so you can prioritize the strategies that work and make sure not to stick with those that arenʼt paying off.

Your social media strategy should include much more than collecting shares, pins, likes, and re-tweets. You should concentrate on ensuring that each social media update and post supports a goal. Your goals may include , developing brand awareness, acquire new customers, strengthen your customer service, and or increase engagement.

Check Out the Competition

What we as Social Media Divaa do best is, look at your competitors and how they manage their brands on social media channels. See what content they post that generates the most interaction.
Make it a priority to always take good care of your customers – this is one way to differentiate yourself, in addition to offering excellent products and value for the almighty dollar.

Choose the Best Social Media Platforms for Your Business

Let’s face it Facebook, Instagram , Twitter ect. is not for all brands or individuals and it’s vitally important to select the most appropriate platform to engage with your targeted audience. Don’t waste time or dollars on a platform which is not for you or your brand!!!

Take what you learn from your target customers and the way they behave online, and use that to clarify which social networks are the best fit for your business and its products and services. If you narrow down your social media networks, you will free up time to generate better content.

Brand Each of Your Social Media Pages

The identity of your company should ideally be uniform on all channels – youʼre working to build up your brand and create loyalty.  Make sure consumers  recognize your brand by staying consistent in imagery, your company description, your logo and tagline, and the tone and voice of the words you select to communicate.

Prioritize Quality Over Quantity

If youʼve heard it once, youʼve heard it one hundred times: More isnʼt necessarily better when it comes to content.  Produce high quality content to share on social media – the kind of content that provides value to your customers. If you run out of ideas, search for some brainstorming tips for entrepreneurs.  A good mix is equal parts engagement, thought leadership, and promotional. Make sure your pages are current and you have both timely and relevant posts.

Most of all, remember that it takes a while for your business to grow a loyal following, so work to gain trust and nurture your relationships. It pays off to create a strategy and make it a point to target the right customers. These best practices, in combination with consistency, can help your business experience great social media success. You are the originator behind your brand and as one of LA’s most experienced Social Media Agency we always tell our clients to “Aim high, Spend
Low!”